Lukas Bauer is a Visual Designer who is passionate about crafting impactful designs that resonate across digital and print platforms. With expertise in modern aesthetics and proficiency in industry-standard tools, I excel in creating visually captivating and user-friendly experiences. My holistic approach to design considers every aspect from inception to implementation, and I thrive in collaborative environments, meeting tight deadlines with ease.
Client
LendingTree
Summary
One of the original fin-tech disruptors, LendingTree continues to innovate with its latest experience ecosystem, Spring, a financial ally and ecosystem that understands, guides, and helps customers grow throughout their financial journey.
Awards
28th Annual Webby Awards People’s Voice - Honoree
LendingTree
Summary
One of the original fin-tech disruptors, LendingTree continues to innovate with its latest experience ecosystem, Spring, a financial ally and ecosystem that understands, guides, and helps customers grow throughout their financial journey.
Awards
28th Annual Webby Awards People’s Voice - Honoree
Client
B&B Hotels Italia
Summary
This integrated campaign created for the Italian market showcases B&B Hotels' journey towards 100% sustainability. Our concept revolves around creating the basis for a long-lasting communications system that embodies the hotel chain's unique character while shining a spotlight on their sustainable initiatives.
The campaign messaging focuses on the life and drive by the hotel chain’s employees and their guests, coined “Change-bringers”. With a $0 budget, our team focused on creating marketing material that leveraged existing chanels like their billboards and social media channels.
B&B Hotels Italia
Summary
This integrated campaign created for the Italian market showcases B&B Hotels' journey towards 100% sustainability. Our concept revolves around creating the basis for a long-lasting communications system that embodies the hotel chain's unique character while shining a spotlight on their sustainable initiatives.
The campaign messaging focuses on the life and drive by the hotel chain’s employees and their guests, coined “Change-bringers”. With a $0 budget, our team focused on creating marketing material that leveraged existing chanels like their billboards and social media channels.
Client
Ray-Ban/Luxottica
Summary
This project focused on optimizing user interaction on the new Ray-Ban Stories mobile landing and store page. Working closely with Marco Catani, Luxottica Optimization and UX Research Director, we identified points of friction in the currect design by analyzing Ray-Ban’s user testing as well as our own experiences browsing the site.
Ray-Ban/Luxottica
Summary
This project focused on optimizing user interaction on the new Ray-Ban Stories mobile landing and store page. Working closely with Marco Catani, Luxottica Optimization and UX Research Director, we identified points of friction in the currect design by analyzing Ray-Ban’s user testing as well as our own experiences browsing the site.
Client
Civico Planetario Ulrico Hoepli
Summary
The Civico Planetario Ulrico Hoepli, an established yet aging brand, sought to revitalize its identity and digital presence to remain competitive in the twenty-first century. The lack of cohesiveness in its current assets and the inability to match up to other planetariums in the digital landscape prompted the need for a comprehensive rebranding strategy.